Want to Promote Your Jewelry? Try Hiding it First
Jewelry artist Lillian Jones weaves art, community, and intrigue into a clever marketing adventure — a treasure hunt!
by Kristin Sutter
Published:
November 22, 2010
A clue-riddled map, a hidden treasure, and a mastermind — three essentials for a proper treasure hunt. Lucky for adventurous Raleigh, N.C., residents, local artist Lillian Jones provides all three. Since 2009, she’s combined her background in printmaking, her enamel jewelry, and her desire to create “that second layer of meaning” in her art to engineer five treasure hunts in her hometown.
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